Wolf Totem

Wolf Totem was founded in Milan in 2014. Designed by Colin J., with the deconstructed geometric wolf head as the signature motif and the “wolf spirit” as the main part of the emerging Italian brand’s DNA, the collections play with modern silhouettes, construction, technology and novelty detailing. Conceptual, avant-garde and innovative, Wolf Totem uses cutting-edge technology in both its design and production processes. Following Colin J.’s vision of converting Wolf Totem designs into something beyond an eye-catching fashion statement, Wolf Totem latest features include a newly developed LED fabric and AR technology.