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Versace

THE FASHION HOUSE
Versace empire was founded in the late seventies by the legendary designer to movie stars, celebrities and royalty, Gianni Versace. A “muse and critic” of her brother, it was precisely Donatella Versace who took the reins of the Italian fashion house after his death in 1997. Always at the fashion forefront, Versace is a synonym of extreme luxury, high-octane glamour and a powerful, boundary-pushing “more is more” design. 

THE NEW SEASON
“Active Summer”, Versace dynamic and active SS17 collection, featuring mostly sporty chic daywear, is about a woman’s freedom, a freedom to be whomever she decides to be. New bag alert: STARDVST! Inspired by the way “men live their lives today”, the new season for men brings iconic elements as well as new prints within a wide array of wardrobe choices that combine Donatella Versace’s two huge loves: fashion and sports.
THE ICONS
Versace most iconic lines are Barocco, clad in the signature opulent Heritage, Iconic or Ethnic Baroque-inspired prints, Palazzo with large Medusa head embellishment (including the new Palazzo Empire bags as seen on the latest runways), Signature, featuring the instantly recognizable multi Medusa head medallion accents, and Vanitas, a luxurious blend of quilted Barocco detailing, Medusa medallion elements and Greek Key motif hardware.