Our Story

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"Since 1987, we travel to the fashion meccas and beyond to bring our stylish customers an exclusive, meticulously curated edit of both world’s top established luxury designers and fashion houses, and handpicked emerging talents we fell head over heels for."

lite stands for extraordinary multi-brand and multi-sensory shopping experience, excitement beyond clothing itself, and authenticity beyond hype and names. We have opened the doors of our first boutique in Puerto Banús, one of world’s most exclusive marinas, back in 1987. Elite was in fact the first luxury multi-brand concept store in the port to include both women’s and men’s ready-to-wear, shoes and accessories collections. Often referred to as the St. Tropez of Southern Spain or Marbella’s Champs-Élysées, Puerto Banús is currently home to our three boutiques: Elite Woman, Elite Man,both the largest stores in the marina's shopping complex, and Elite Accessories.

Due to the high demand of our loyal international customers, we have launched our online store in 2011, and grown beyond expectations into a global-via-online fashion family.

Exclusivity is our leitmotiv, applied to each season and collection. Our curated fashion edit is an eclectic, meticulously selected mix of world’s top designers and emerging talents we’ve discovered during our many fashion journeys. While fashion trends come and go, and our stores are ever-changing, our concept remains the same. The concept Mrs. Mojgan Malekmadani, Elite Group’s Founder and CEO, had in mind when she started a dream that eventually came true. The conceptual that, always with fashion as it’s main core, gradually evolved beyond the wardrobe, into niche perfumes, gadgets, art and lifestyle luxuries.

Elite would not exist without the talent of all designers we have worked with. Without the extraordinary creations of one-of-a-kind couturiers like Gianni Versace and Alexander McQueen, we had the privilege and the honor to collaborate with. Without the passion of all the up-and-coming designers and brands we’ve showcased since their very first collection even before anybody else did. But mainly, without the love and loyalty of our fashion forward customers from all over the world, thanks to which we've been able to stay in the spotlight for almost 30 years.

The future? exciting and unpredictable, but we will always do our utmost to remain one step ahead, fresh and surprising, and work hard, keeping the same spirit that started it all.