Lanvin was founded in 1889. The story of the oldest French couture house still in business begun with people starting to request copies of the highly sophisticated garments Jeanne Lanvin was designing and crafting for her biggest muse: her own daughter. The logo of the maison was inspired by a photo of Jeanne Lanvin and her daughter at a costume ball. In 2016, following Alber Elbaz’s exit from the fashion house after stellar fourteen years, Bouchra Jarrar was named as the new creative director of Lanvin’s women’s division. In summer 2017, the legendary fashion maison starts its new chapter under the creative direction of Olivier Lapidus. The creative director of menswear has been Lucas Ossendrijver since 2006.