Lanvin was founded in 1889. The story of the oldest French couture house still in business begun with people starting to request copies of the highly sophisticated garments Jeanne Lanvin was designing and crafting for her biggest muse: her own daughter. The logo of the maison was inspired by a photo of Jeanne Lanvin and her daughter at a costume ball.

Bouchra Jarrar’s debut collection for Lanvin, is the new creative director’s first step in building the maison’s new “vocabulary”. Sophisticated, clean and minimal, with the focus on daywear, her first offering is a balance “between how to be elegant and décontracté-cool or relaxed”. The new season for men mixes tailored with casual and sporty, reflecting “the lifestyle of today’s men”. New mofit alert: “Crane”, via prints and embroidery on garments and shoes.
Represented by the “Femme et enfant” logo, already an icon by itself, the house of Lanvin is famed for its experimental silhouettes, playing with volumes, asymmetry (think signature one-shoulder dresses), drapery, cascades of ruffles, and eye-catching finishing touches, including the omnipresent grosgrain bows. The must-haves? For ladies, Lanvin statement necklaces and handbags: the logo-engraved Lala Bag, or Jiji Shoulder Bag, with its sleek lines. For men, graphic shirts and t-shirts, or Lanvin signature patent-toe low top sneakers.