Madame Carven established her couture house in Paris back in 1945 with the idea that style should belong to all women, not just to tall and skinny models. Her vision was to dress women of similarly petite stature, retaining her own style: “sober, practical and young, with a lot of sports garments”. After six years of brand renaissance under the artistic direction of Guillaume Henry (currently Creative Director of Nina Ricci), followed by four seasons lead by Alexis Martial and Adrien Caillaudaud, in 2017 the Parisian preppy-cool brand started its new era with the newly appointed creative director Serge Ruffieux, former co-artistic director at Dior, who feels “a real affinity for  and her vision of fashion.”