THE FASHION HOUSE
Founded by Pierre Balmain, the Parisian fashion house was established in 1945. His lavishly embroidered fabrics and signature “Jolie Madame” style quickly became one of the favorites of both European and Hollywood royalty. True to the innovative spirit of the founder, and Balmain’s meticulous tailoring, couture techniques and attention to detail, the Creative Director Olivier Rousteing works his magic since his appointment in 2011. Today the “Balmain Army” of the fashion prodigy (and the fashion king of Instagram) includes world’s most glamorous women and men.
THE NEW SEASON
When asked about his latest collection for ladies, Olivier said he was inspired by the Balmain women, particularly “the serene, confident and modern manner in which they face life”. His collection for men takes us to exotic beaches, where “friends chill after a day filled with sun, surf and swim, hoping that the night never ends”, with a dose of blues, oranges and neutral hue to mirror the mood.